PLANT PAL
iOS app plant assistant
WHAT'S WRONG WITH PEOPLE
Well a lot of things...but for one thing
depression and Nature Deficit Disorder is on the rise as humans spend more time on their computers than outside. Some people combat this by bringing nature indoors with houseplants, but many of us can't even keep a cactus alive.
Agree houseplants positively impact their wellbeing
50%
Actually have houseplants
20%
50%
Agree houseplants positively impact their wellbeing
20%
Actually have houseplants
THE OPPORTUNITY
Create an app that helps people take care of their plants in a fun and sustainable way. Like Tamagotchi pet but your houseplants. After conducting customer research we set out to help the most common issues when it comes to plant care:
Don't know which plants to buy.
30%
Provide inadequate lighting for their plants.
47%
Forget to water their plants.
53%
Don't know which plants to buy.
30%
47%
Provide inadequate lighting for their plants.
Forget to water their plants.
53%
App features
THE APPROACH
APP RETIREMENT
This app was originally released back in 2017. The initial vision was to integrate with Google image recognition and the phone camera to diagnose plant sicknesses (pre-Google Lens) but due to budget and resource constraints the team decided to retire the app from the Apple app store in 2019.
Use filters to search through plants that suit your lifestyle.
PLANT SUGGESTIONS
Understand their environment, their industry and show that you are part of this community who struggles with the same problems, reads the same things, and experiences life in a similar way. Making people feel seen is how you create meaningful connections and how you build trust at scale.
KNOWLEDGE BASE
Use filters to search through plants that suit your lifestyle.
PLANT SUGGESTIONS
KNOWLEDGE BASE
Understand their environment, their industry and show that you are part of this community who struggles with the same problems, reads the same things, and experiences life in a similar way. Making people feel seen is how you create meaningful connections and how you build trust at scale.
PLANT CARE NOTIFICATIONS
In your "My Plants" dashboard you can name your plant, view its health, and set up reminders for watering, fertilizing and repotting. Never forget about Jeffrey the cactus again!
APP RETIREMENT
This app was originally released back in 2017. The initial vision was to integrate with Google image recognition and the phone camera to diagnose plant sicknesses (pre-Google Lens) but due to budget and resource constraints the team decided to retire the app from the Apple app store in 2019.
