RUN DMC
Greatest Hits Vinyl Record Box Set
Run-D.M.C.’s innovative approach to music, beats and hard hitting lyrics catapulting them into the limelight and inspiring artists across the globe.
ABOUT THE CLIENT
GOAL + VALUE
The goal of this creative exercise was to make a kickass vinyl box set celebrating the history and impact of RUN D.M.C.
ABOUT THE CLIENT
Run-D.M.C.’s innovative approach to music, beats and hard hitting lyrics catapulting them into the limelight and inspiring artists across the globe.
GOAL + VALUE
The goal of this creative exercise was to make a kickass vinyl box set celebrating the history and impact of RUN D.M.C.
You can't help but bop your head to Jam Master Jay's illin' beats. To evoke that sense of motion Meg printed out the words on paper and while listening to the music she moved the text along a scanner to the beats. She took this distorted typography and collaged with their photographs to get the unique effect.
THE OPPORTUNITY
THE PACKAGING DESIGN
The containing box design is influenced by a turn table and an Adidas shoe, relating back to their first hit “My Adidas”.
The catalogue guides the viewer through the three stages of fame the artists had, their rise with “Raising Hell” and “King of Rock”, their fall due to their drug addicted and rockstar lifestyle, and their come back to clarity with “Down with the King”.
THE CATALOGUE
The containing box design is influenced by a turn table and an Adidas shoe, relating back to their first hit “My Adidas”.
THE PACKAGING DESIGN
